How Do You Get High-Value Clients?
This article is part of a new series that will attempt to answer the #1 question I’ve been getting recently: where do I find high-value clients? By “high-value client”, I mean somebody who hires you as...
View ArticleWhat You MUST Do Differently As A High-Value Consultant
I want to talk about engagements today. Specifically, I want to talk about what our role as a high-value consultant is when working on client projects, and what makes the details of high-value...
View ArticleShould You Niche Yourself?
Should you abandon the broad highway of generalized freelancing and take the road less traveled? Should you restrict yourself to working with a particular type of client, who has a particular need?...
View Article4 Mistakes Freelancers Make When Selling Themselves
You’ve probably heard that you should always be selling. It doesn’t matter if you’re sporting a suit and tie at a conference pre-party or chatting business with a fellow parent at a kid’s birthday...
View ArticleOvercoming The Fear Of “Choosing A Niche”
When you go from being a generalist — that is, a provider of some commodity service, like web design — to being a specialist, who solves a specific type of problem for a specific kind of client, three...
View ArticleNew Industry You’ve Never Worked In Before? No Problem!
A few weeks ago, Cole tweeted a great followup question to Episode 23 of the podcast: @brennandunn question re: Ep 23: How would you advise someone break into a new specialty if they only have general...
View ArticlePositioning: How to Stop Cutting Vegetables With a Mallet
(This is a guest post by Philip Morgan, a speaker at the upcoming Double Your Freelancing Conference. Don’t have your ticket yet? Buy your ticket while they’re still available and join Philip and 13...
View ArticleDo You Need To Abandon Your Principles To Become A Business Consultant?
If I were to distill down every article, podcast episode, course, or what-have-you that I’ve ever created into a mission statement of sorts, I think it would be this: To turn talented freelancers into...
View ArticleThe Freelancer’s Guide To Niching Your Business
“Choosing a niche,” or coming up with strong business positioning, is one of the most difficult exercises for many of the freelancers I’ve worked with over the years. I think they point to a big...
View ArticleThe Problem With Positioning Your Business
What if everything you’ve been told about positioning (or niching your business) was wrong? Or maybe not 100% wrong… but at least super risky and prone to failure, especially if you’re thinking that...
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